What Just Happened With Google’s Keyword Planner Tool

Tools. The right ones. Critical to the success in building a strong foundation. One of the most basic one that helps ensure your foundation is rock solid just got an overhaul: Google’s Keyword Planner Tool. Those “in the know” recognize the consolidation. Google’s decided it’s not worthwhile to be as precise when forking over data. […]

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Busting Myths

As a business owner, you already know about your offerings. Now you want to expand your customer base. How many of these myths are true? Myth #1: Marketers can’t help me. I know what I need to know to get the business I want. Myth #2: There’s a “best” button color or font. Myth #3: […]

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The Hallmark of Great Businesses

Even after taking years to find the right mix to make a company profitable, circumstances can — and do — change, turning your smooth sailing into an inverted, sinking boat. It’s how you manage that change that makes the difference between “disaster” and “continuance.” Analyzing what works and what fails isn’t easy, especially when you’re […]

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Snippets: Get Them

You’ve seen them displayed when certain types of searches are made.

Either in the form of a couple of dozen words, a numerical list, or other table highlighted by a surrounding box, it’s content displayed at the top of a page containing a list of search results, even above advertising[…]

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When You Have Too Much Time on Your Hands

You don’t now, nor have you ever had, nor will you ever have This is a case of beginning with a “but” – something we never do. But, in this case, a 160-page guide produced by Google advising on quality guidelines makes perfect fodder for insomniacs. It’s also the perfect reason why hiring professionals is […]

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