4th Dec 2013

Emerging Email Trends in Timing

It has become a routine practice to send email blasts for every type of business. Are you thinking, “Yes, we do that generally – what’s so different about that?” What changes the game plan is figuring out the right time to send email correspondence. Email sent on weekends will likely have a different impact from […]

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4th Dec 2013

Evaluate the Competition: Top Criteria

Competitors – a word that conjures up all manner of frightening images. Many business owners overlook key activity that will provide insight into their business potential before starting a business. However, everything depends on knowing what others are doing – or not – including investment, audience targeting, business planning, standards, and more. What do you […]

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4th Dec 2013

Gaining Google’s Love

If you built a website recently, you’ve come across these words or phrases: Responsive Design and Dedicated Mobile Site. Responsive design websites are programmed in a way that makes a website look similar / consistent in all browsers on all systems, from PC to tablets, smartphones, and portable devices; dedicated mobile sites are built specifically […]

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4th Dec 2013

News Consumption On Facebook Vs. Other Social Networks

Facebook, as one of the leading social media platforms, is widely used to increase traffic to websites, to increase online presence, and to spread their brand awareness within the social media community. See how Facebook is different from other networks in terms of news distribution: Percent of US Adults who consume news on …Prepared based […]

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8th Nov 2013

Email Marketing Conversion Secrets You Need to Know

Secrets? After all this time, people still respond to being in the “in” – they want to know what’s “exclusive” to someone else. They are compelled to uncover information that only a select few have. You did it: You clicked, just now. How did feel before you read? How do you feel now? Sorry, I […]

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8th Nov 2013

The Difference a Single Word Can Make on Buying

The Difference a Single Word Can Make on Buying (Or “Understanding Why Professional Copywriting is More Powerful”) Can we really say that by changing just one word, people will be more compelled to make a purchase? The definitive answer is, “Yes.” You know this to be true, when you think about statements such as: Adults […]

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8th Nov 2013

Getting Google+

Marketing professionals and business owners would appear to be overlooking Google+, when compared to their other social media positioning on Facebook, Twitter, and the rest – even though Google+ is an upcoming social media platform. There are significant opportunities to reap quality results. The power of Google+ is in its combination of unique features and […]

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8th Nov 2013

Mobile Email Opens

An expanding mobile user base opens up significant new markets for marketers. The number of mobile Internet users has fueled desire for mobile compatible interfaces, and a recent report from released by Experian Marketing Services indicates it’s high time for businesses to get to retargeting. In the Q2 Email Benchmark Study, consumers are shifting away […]

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2nd Oct 2013

Encrypting Keyword Searches: Google Cuts Free Keyword Data

Google keywords have been considered the best, most powerful way to analyze keywords that are used to target search engine traffic but recent announcements that have eliminated access for public search data, many big brands have been left scrambling for solutions. What is the big picture? Way back in October 2011, Google began encrypting the […]

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2nd Oct 2013

Video Marketing: The Next Step Forward for Brand Marketers

Brand marketers who ignore the value of video marketing do so at their peril: a 99% YouTube adoption rate means that whether they mean to or don’t, competitive brands are driving their customers to their website through video. There are a few key lessons for marketers need to learn, that will help to engage users […]

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