The next three years will be “critical” in shaping the industry each operates in, “more critical than the last 50 years”. The time for change is “now or never.” 82 percent of those surveyed are concerned about whether their company’s current products or services will be relevant to customers 3 years from now. Some of the […]
Tools. The right ones. Critical to the success in building a strong foundation. One of the most basic one that helps ensure your foundation is rock solid just got an overhaul: Google’s Keyword Planner Tool. Those “in the know” recognize the consolidation. Google’s decided it’s not worthwhile to be as precise when forking over data. […]
As a business owner, you already know about your offerings. Now you want to expand your customer base. How many of these myths are true? Myth #1: Marketers can’t help me. I know what I need to know to get the business I want. Myth #2: There’s a “best” button color or font. Myth #3: […]
Even after taking years to find the right mix to make a company profitable, circumstances can — and do — change, turning your smooth sailing into an inverted, sinking boat. It’s how you manage that change that makes the difference between “disaster” and “continuance.” Analyzing what works and what fails isn’t easy, especially when you’re […]
You’re in good company: The vast majority of marketers don’t have a clue how to measure effectiveness.
Let’s take a quick peek at factors that can influence how things go with your content efforts[…]
How much success can you expect from using social media if you fail to know what resonates with users?
Throwing darts at a dartboard might seem to be more effective. You are supposed to get better with practice.[…]
You’ve seen them displayed when certain types of searches are made.
Either in the form of a couple of dozen words, a numerical list, or other table highlighted by a surrounding box, it’s content displayed at the top of a page containing a list of search results, even above advertising[…]
Know Thyself, Know Thy Enemy One of the most important elements you need to have a handle on to make progress in your business is an understanding of what others are doing, both direct and indirect. Step away from your business. Step into your customers’ shoes. Then explain what it is you do, in their […]
Getting qualified leads is not rocket science Are there people out there who need your business? That’s not the question. It’s, “How do I, in such a complex, information-laden world, cut through the competition and get my business in front of these people?” Much of the approach is tied to how quickly you want to […]
You don’t now, nor have you ever had, nor will you ever have This is a case of beginning with a “but” – something we never do. But, in this case, a 160-page guide produced by Google advising on quality guidelines makes perfect fodder for insomniacs. It’s also the perfect reason why hiring professionals is […]