Banner Advertising

Deliver your message to your potential clients visually with a custom interactive, affordable and animated banner ad.

When we say we develop custom ads, we mean it.

Are you willing to hire a banner ad designer who focuses on providing you with a bargain? Consider that you only have about seven seconds to attract and entice viewers to click your ad. What kind of lasting impression on the potential customers and target groups of your web business are you providing with an ad that doesn't portray your offering in the best possible light, or that uses graphics and photos viewers have seen on other ads?

We will use your provided photos, or shoot our own photos to be incorporated in your ad. We help you plan your custom design for all approved sizes, static, animated and those using Flash technology - to suit your plans and needs.

Do you really want to deliver an ad campaign too quickly, without appropriate planning? For other banner advertising design firms, delivering quickly does not necessarily translate into effectively.

You need to use a variety of ads to achieve the highest results, targeting those which are most useful in driving traffic to your site. The keys to success lie in developing a strong online marketing strategy and evaluating and selecting the banner ad concepts most applicable to your specific situation.

Branding: As with most marketing materials, working around your brand, or developing brand awareness is effective at developing brand-name recall and recognition.

Theme: Theme banners are oriented around features of your offerings that set you apart from your competition.

Special or limited offerings and discounts: Promotion banners are targeted to develop traffic to your site quickly. This type of banner is useful when used to entice viewers to view additional items in your product or service line, perhaps via an online catalog.

Banner Size: Just as important as placement of an ad, the physical dimensions of an ad greatly influence viewers' clicks. As an ad increases in size, so does the probability viewers will proceed with a click because the ad is very visible. However, size limitations are generally imposed by the site on which you want to advertise.

Elements of Banner Ad Effectiveness

Call to Action	Banners emphasizing the need to "Act Now" or involving words like "Limited Time Only" or "Click here" generate a higher click response.
Animated Banners	It's a fact: Animated banners produce higher results than static ads, sometimes up to 40% higher.
Free	Can you offer something for free (perhaps charging an incidental shipping and handling charge) to entice a viewer into your site? Despite the fact that most people don't believe anything is free, using "free" as an enticement remains one of the most effective ways of capturing an audience. If you don't have a free offer, feature your hottest selling products. Ask a question in your ad and offer an answer.
Fresh	Almost as important as animation is a new angle on the same concept. As the market begins to recognize your ad, click-throughs slow down. Using a new banner, even if it advertises the same product or site will rekindle interest. Rotating ads helps you identify which banner designs are the most effective. Be specific, concise and clear about what you are advertising. Generalities or vague statements do not serve any purpose in capturing the viewer's attention and cause woefully disappointing results.
Links	To retain the potential client, it's important to link the banner to the specific page, rather than to a general page. Viewers who are forced to locate the product/service are more likely to give up the search before locating the item you are promoting.

A well-designed, attention-getting ad provokes a positive response in a viewer because they perceive value or savings, either in tangible or intangible ways. For a free, comprehensive look at your banner ad needs, either call us at (973) 252-0999 or complete our inquiry form.